Privacy Policy

Your privacy on the Internet is important to us. As part of the operation and customization feature of The HighWire’s website (“TheHighWire.com”), we gather certain types of information from users, and we would like to explain the types of information we gather, what we do with them, and how to correct or change the information.

Information Collected By TheHighWire.com

TheHighWire.com collects two types of information from users: personal data such as zip code, email address and demographic information; and aggregated data such as information about traffic patterns on TheHighWire.com (for example, how many users log on to TheHighWire.com on a daily basis).

Aggregated Information

Aggregated information, such as which pages users visit, is collected through various means. One of these ways is through an IP address, a number that is automatically assigned to your computer whenever you are surfing the Web. Web servers, the computers that “serve up” Web pages, automatically identify your computer by its IP address. When you request a page from TheHighWire.com, our servers log your IP address. TheHighWire.com does not link IP addresses to anything personally identifiable, so although your session will be logged, your session will remain anonymous to us. TheHighWire.com collects IP addresses for the purposes of system administration only.

Use of Cookies

TheHighWire.com uses cookies to automate the process of logging on to certain areas of the site. The TheHighWire.com cookie is a small data file stored on your computer that contains a single, randomly assigned user ID number. By recognizing this ID number, TheHighWire.com can automatically provide you with the personalized content for which you requested. Cookies can neither read any other files on your computer, nor damage your computer. Most browsers are initially set to accept cookies. If you’d prefer, you can set your browser to refuse cookies or to alert you when cookies are being sent.

Use of Information Collected by TheHighWire.com

TheHighWire.com uses both the personal and aggregated information we collect for multiple purposes. The information is used to improve the content of the site, to customize the content and/or layout of the site for each individual user, and if requested, to provide information services by email to the user. After registration, users will receive a single email message confirming registration. The HighWire will never disclose your personally identifiable information to a third party unless required to do so by court order, law or governmental agency. Text messaging originator opt-in data and consent will not be shared with any third parties unless required by law.

Information Security at TheHighWire.com

The HighWire employees understand the need for user privacy and TheHighWire.com has appointed a privacy policy administrator to monitor privacy practices. Access to user data is strictly limited and can only be accessed by specific individuals who have the necessary username and password combination. A log is maintained to record who has accessed the data. This log is checked at least weekly for possible security breaches.

Children and Privacy

The HighWire encourages parents and guardians to spend time with their children online and to be fully familiar with the sites visited by their children. In general, TheHighWire.com will not contain content that is reasonably considered unsuitable for children.

Links to Other Sites

It is important to note that TheHighWire.com contains links to sites other than TheHighWire.com, and that those sites may not follow the same privacy policies as TheHighWire.com.

Cookie Opt Out

We do allow third parties to place cookies for advertising purposes on our site. These parties may collect non-personally identifiable information about your interaction with us. This Online Privacy Statement does not cover the collection methods or use of the information collected by these vendors. These vendors have their own privacy policies and may be members of the Network Advertising Initiative (“NAI”). To remove yourself from some or all NAI member advertising programs, please visit the NAI Opt-Out Page and follow the relevant instructions. Please note that if you delete, block, or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.

Changes to the Privacy Policy

The HighWire reserves the right to change the policy on use of information collected. Any changes in policy will be noted in a revised privacy policy statement and will be posted at least 30 days prior to implementation. You may direct any privacy policy questions to [email protected].